Communication that proves its own value.
Only 23% of communicators can demonstrate the ROI of their work. This solution exists to put your company in that group — with dashboards, proprietary indices, and correlation with business indicators.
What is at stake
Without numbers, communication becomes opinion.
Every department that cannot prove impact competes for budget at a disadvantage. The activity report — “we published X posts, we sent Y releases” — does not answer the question the board asks: what did this generate for the business?
Measuring communication is possible. It takes method, tools, and discipline — and it changes the position of communication within the company: from cost center to strategic asset.
What we do
From data collection to the executive argument
01
Performance measurement
Framework based on the Barcelona Principles 4.0, integrated dashboards, and competitive benchmarking.
02
Monitoring platforms
Automated clipping, real-time alerts, and sentiment analysis.
03
AI automation
Automated reports, flows, and communication processes, freeing the team for strategy.
04
Custom AI assistants
Agents trained on your company’s identity, tone of voice, and messages, available around the clock to the internal team.
Applied AI
From descriptive to predictive.
/01
ROI dashboards
AI correlates communication actions with business indicators: internal engagement and productivity, reputation and institutional relations, digital presence and talent attraction.
/02
Predictive analysis
Where sentiment is heading, which topics will grow, which communication is likely to work before it is sent.
/03
Pattern detection
Non-obvious relationships in the data that become practical recommendations every cycle.
Proprietary indices
What we measure
IEA™
Effectiveness Index
A 0-100 score combining qualified reach (40%), comprehension (30%), action (20%), and sentiment (10%). Transparent formula, granular by campaign, channel, and audience.
eNPS
Employee loyalty, with historical trend and correlation with actions.
Maturity Score
Where the company’s communication stands, from reactive to predictive.
ROI Matrix
Cost versus result per initiative.
“Don’t just measure who read it. Measure whether it worked.”