Integrity is what sustains trust.
The ethics, compliance, and data protection commitments that guide Social Brand's work — with clients, team, suppliers, and public officials.
Commitment
Social Brand works with sectors where reputation has real consequences — mining, energy, industry, infrastructure, agribusiness, oil and gas. In this work, we handle sensitive information, relationships with the press and public authorities, and issues that affect entire communities.
Integrity is a condition for doing this work.
That is why we maintain formal ethics, compliance, and data protection commitments, applied to partners, team, suppliers, and business partners — on every project, for every client. This page describes those commitments and the channel for reporting violations.
Pillars
Six commitments that apply to every project
They cover partners, the team, and anyone working on our behalf — and they are part of the contracts we sign with clients and suppliers.
Ethics in relationships
Honest, transparent conduct with clients, team, suppliers, the press, and public officials. We do not promise what we cannot deliver, and we do not use one client's information to benefit another.
Anti-corruption
Zero tolerance for bribery, kickbacks, fraud, and any undue advantage — direct or through intermediaries — in public and private dealings, as set out in Law No. 12,846/2013.
Confidentiality and data
Client information and personal data handled with secrecy, restricted access, and LGPD compliance. Confidentiality agreements are part of our contracts.
Conflicts of interest
Actual or potential conflicts are disclosed and addressed before any decision — including when taking on new clients and in supplier relationships.
Third parties and partners
Suppliers and partners are also assessed on integrity criteria and contractually commit to the same standards we practice.
Responsible AI
Artificial intelligence with human oversight on every deliverable, no confidential client data in unapproved tools, and transparency about AI's role in the work.
Integrity program
Prevention, detection, and response
Our program follows the structure of Brazil's Anti-Corruption Law (Law No. 12,846/2013) and Decree No. 11,129/2022, proportionate to the size and risks of our operation.
/01
Prevention
Written commitments, onboarding for new team members, ongoing training, and integrity and confidentiality clauses in contracts with clients and suppliers.
/02
Detection
An integrity channel open to anyone, close project oversight by leadership, and periodic reviews of processes, access, and tools.
/03
Response
Impartial investigation of every report, proportionate corrective measures — from guidance to termination — and process adjustments to prevent recurrence.
Legal frameworks
The references we observe
Law No. 12,846/2013 · Decree No. 11,129/2022
Anti-Corruption Law
Liability for acts against public administration and the parameters of an integrity program: prevention, detection, and response.
Law No. 13,709/2018
LGPD
Personal data protection across the entire processing lifecycle — detailed in our Privacy Policy.
Law No. 12,965/2014
Brazilian Internet Civil Framework
Rights and duties for internet use in Brazil, log retention, and responsibility for content.
Laws No. 9,610/1998 · No. 9,279/1996
Copyright and industrial property
Respect for third-party rights in all content produced: licenses, credits, and authorized use of trademarks.
CONAR
Brazilian Advertising Self-Regulation Code
Honest advertising, identified as such and respectful of competitors and consumers.
Integrity channel
Something at odds with these commitments? Tell us.
The channel receives reports of violations of the law, of these commitments, or of the conduct expected from Social Brand — from anyone: team, clients, suppliers, journalists, or the general public.
Confidentiality
The identity of whoever reports is protected from the start to the end of the investigation.
Non-retaliation
No reprisals against good-faith reports, even when they are not confirmed.
Impartial investigation
Every report is logged and reviewed without bias, as quickly as possible.
Follow-up
Those who identify themselves receive confirmation of receipt and an update on the outcome.
How to report
Send your report by email, with as much context as possible.
Anonymous reports are accepted. If you choose to identify yourself, we guarantee confidentiality and follow-up.