01
In Reputation & Media
A predictive crisis radar that detects the velocity of negative sentiment before the headline. Scenario simulation that generates customized playbooks before the crisis exists.
Artificial intelligence in every phase. Human intelligence in every decision.
We are not an agency that uses AI. We are AI First: technology is in the foundation of the method, not in the finishing touches.
Why AI First
Communication has become a territory of data, signals, and speed.
Perception of a company forms across multiple channels, in ever-shorter cycles, with more noise and more competition for trust. Today, reputation cannot depend on intuition alone. It needs method. It needs evidence. It needs continuous learning.
That is why we are AI First. We use artificial intelligence to do better what matters most: listen in depth, map risks before they become crises, identify patterns before they become consensus, test narratives before they cause attrition — and measure impact before it becomes guesswork.
AI by practice area
Not an add-on. It is in everything we do.
02
In Digital Presence
AEO — Answer Engine Optimization: your narrative managed in the answers of ChatGPT, Gemini, and Perplexity. Predictive analysis of the topics that will gain traction in your sector.
03
In Internal Communication
Sentiment analysis that detects disengagement before it becomes turnover. Communication personalized by role, location, and channel. Identification of the organization’s informal influencers.
04
In Data & Measurement
Dashboards that correlate communication with business indicators. Effectiveness prediction before sending. Pattern detection that becomes a recommendation every cycle.
05
In Corporate Identity
Assisted production with the brand’s tone of voice. Automated application governance at scale.
Proprietary assistants
An AI agent trained on your company.
We develop customized assistants for each client: agents trained on the company’s identity, values, tone of voice, and key messages. Your communications team gains a copilot available 24/7 that produces within the standard — and consistency stops depending on who is in the room.
The limit of AI
What no technology does alone.
We use human intelligence to understand context, sustain relationships, make responsible decisions, choose the tone, protect the truth, and exercise judgment — and to have the courage to lead difficult conversations when they are necessary.
AI expands our capacity to read the world. The decision about what to do with that reading is always human. It is this combination that delivers communication with tangible impact — not one or the other.
In practice
/01
Real-time risk radar
a reputational risk dashboard delivered to the client
/02
94% of AI citations
come from earned media — and we operate both ends
/03
Automated reports
the team spends time on strategy, not compilation
/04
Effectiveness prediction
knowing whether communication is likely to work before sending